ABOUT ME
My name is Benjamin Mayberry. I’m an award-winning designer, creative director, and marketer with nearly 15 years of experience in the sports and entertainment industry. I have led and collaborated with some of the largest and most recognizable brands in the world. I believe creative and marketing are built to serve the business and process is the key to delivering results. I like to encourage brands to think differently and challenge the status quo.
EXPERIENCE
Brand identity and style guides. Hiring, mentorship, & team building. The creative process from strategic brief to execution. Social media strategy and development. Advertising and performance marketing. Out of home. Integrated marketing campaigns. Uniform design. Apparel & licensing. Web design and content management systems. Print & package design. Environmental large format. Licensed IP. Web3. NFTs. Crypto.
EDUCATION
CSU Monterey Bay
Bachelor of Art, Digital Art and Communication Design
2005 - 2008
Activities and societies: Layout Designer for Otter Realm Newspaper, Internship in Marketing and Publications Department as Graphic Design Intern, Member of Inaugural Baseball Program
JOB EXPERIENCE
Vice President of Marketing
Sacramento Republic FC
Aug 2022 - Present
Lead day-to-day marketing strategy to increase brand awareness through the development and implementation of cohesive marketing strategies. Keep up with Marketing trends and utilize innovative marketing tactics to drive business goals. Oversee and set goals for internal teams٫ both long and short term.
Creative Director, Sports
RECUR FOREVER
Nov 2020 - 2022
RECUR is an industry-leading Web3 company. They make the metaverse open, easy, and fun by creating innovative NFT experiences with the biggest brands in film, TV, sports, and pop culture. As Creative Director of Sports, I am responsible for brand strategy and the development of all licensed sports experiences.
Creative Director
TREVCO INC.
Feb 2020 - Oct 2020
Trevco is a leading fan-driven eCommerce company building vertically integrated, digitally native brands through strong licensing partnerships. As Creative Director I am responsible for developing these brands from inception to launch. Including brand logos and marks, digital content and advertising strategies, product design and art development, photography, and brand consistency. Brands I am responsible for as CD, Logovision (Amazon native apparel and accessories), Graphics and More (Amazon native licensed accessories), Popfunk (Elevated licensed pop-culture apparel brand), and CampusLab (Elevated licensed college athletics apparel brand).
Creative Director
2018 - 2020
OAKLAND A’s
I was the Creative Director for the Oakland A’s. As the organization’s creative lead I developed a creative process and an in-house agency model. I was responsible for hiring, developing, and motivating a team of creatives as well as overseeing the team’s brand vision across all platforms and executions.
Due to Covid-19 related staffing reductions, my position was eliminated
Founder / Creative Director
2017 - Present
STRIPE CREATIVE AGENCY
I started my own creative agency where I was a swiss-army knife, playing many different roles for many different brands. I was a Strategic Consultant, Designer, Creative Director, and Marketer. I worked with clients to introduce new products, overhaul the creative process, recruit talent and build teams, innovate products, rebrand, develop a brand voice, advertise, B2B sales pitch, campaign creation, web design, etc.
Director, Creative & Brand
2011 - 2017
SAN FRANCISCO 49ERS
When I began at the 49ers in 2011, I was the only graphic designer on staff, partnering with advertising agencies to develop the iconic brand. By the time I left the 49ers, we became a best-in-class in-house agency, developing award-winning creative and marketing executions for the 49ers as well as the development and launch of the Levi’s Stadium brand.
Manager, Marketing & Game Ops
2008 - 2011
Cal State Monterey Bay Athletics
I cut my teeth in the sports marketing world at CSUMB Athletics. I was able to learn all aspects of the business in an environment that was fast-paced and allowed me to come into my own as a designer and marketer. I learned through trial and error and was given a lot of autonomy to prepare me for my career.
more work samples
I try to keep my work samples fresh and up-to-date but upon request,
I can provide my latest and greatest as well as work that can’t be shared publically.
I have more projects that can be viewed on my Behance Portfolio as well.